Own your reputation.
Transactional and marketing traffic should not share fate. Isolation is not a premium checkbox — it is how inbox placement stays predictable.
Philosophy
How we think about email
Principles that shape product decisions — not marketing slogans.
Your domain is yours.
DNS branding should not force a third-party name into your public records forever. You should be able to explain every record to a teammate.
Simple beats clever.
APIs should be boring in the best way: obvious fields, stable semantics, and docs that match production. Clever magic that breaks at 2 a.m. is not a feature.
Deliverability is a feature.
Suppression, warm-up, bounce handling, and clear metrics are product work — not a support script you only see after something fails.
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