Wordmark
Use the full “Xurel” wordmark in product UI and marketing. Do not abbreviate to “XRL” in customer-facing copy.
Brand
Xurel brand
Deep-sea palette, calm type, and a wordmark that reads clean at small sizes.
Colors
Deep-sea palette
Abyss
#0B1220 Ink
#111827 Signal
#5B9BFF Foam
#E8EEF9 Coral
#FF6B6B Clear space
Keep clear space around the mark equal to the height of the “X” on all sides.
Do
- Use official logo assets from the brand kit
- Prefer dark backgrounds with signal blue accents
- Keep type hierarchy calm and readable
Don't
- Do not stretch or recolor the wordmark arbitrarily
- Do not pair with noisy stock gradients
- Do not invent unofficial product sub-brands
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