Northwind cut bounce rate to 0.3% after consolidating sends.

Challenge

Northwind juggled a transactional ESP and a separate marketing tool. DNS was duplicated, bounce handling was inconsistent, and the team spent Fridays reconciling logs.

Solution

They moved transactional and marketing traffic to Xurel Email API with isolated streams, webhooks for bounces, and a single domain verification flow.

Results

Bounce rate dropped to 0.3%, support tickets about missing receipts fell, and marketing could broadcast without touching the transactional path.

“We finally have one place to reason about every email that leaves our product.”