Challenge
Client-facing teams used a consumer mailbox host while product email lived elsewhere. Brand DNS looked inconsistent and handoffs were messy.
Solution
Initech moved business seats to Xurel Mailbox and product sends to the Email API — same domain, aliases, and shared deliverability practices.
Results
Sales and support reply from branded inboxes while the app keeps sending receipts through the API. Onboarding new hires is a seat, not a vendor ticket.
← All stories“API and human email finally share the same reputation story.”